A lecture on Digital Marketing organized by Entrepreneurship Development Cell

The Commerce Department of Mukand Lal National College, Yamunanagar, in collaboration with the Entrepreneurship Development Cell (EDC), organized a lecture on "Digital Marketing." The primary objective of the program was to familiarize Commerce students with the changing nature of marketing in the digital age, employment prospects, and new entrepreneurial opportunities. A large number of students enthusiastically participated in the program.
The keynote speaker for the event was Mr. Ajinder Singh, Director of Digi Shapers. In his powerful address, he emphasized that digital marketing has become the backbone of every business in today’s competitive world. He provided detailed information on important topics such as social media marketing, search engine optimization (SEO), content marketing, email marketing, e-commerce, and online brand building. A question-and-answer session was held during the event, in which students enthusiastically participated and found answers to their queries.
College Principal Dr. Anil Dhawan, while praising the efforts of organizers Professor Parveen Khurana and Dr. Vakil Singh, said that such educational programs play an important role in the overall development of the students.
Speaking on the occasion, Dr. Manohar Goyal, Head of the Commerce Department, said that digital skills are a pressing need today, and programs like these provide students with practical knowledge. Dr. Sunita Sikri was also present at the event.